Register for the webinar here

From American Staffing Association:

Staffing firms today are trying to regain control of their annual growth goals after coming off a tough year. Unfortunately, most firms work through the typical “funnel” metrics—calls to meetings to reqs to revenue—never allowing them to evolve toward utilizing a strategic alignment of resources. In this Webinar, a panel of industry experts—Jeff Pelliccio, Shannon Kahn, and Ashley Bowlin—will discuss 2023 data on the business-to-business market, how this market behavior will influence 2024, the unintended consequences of “silo” departments, and more.

During this webinar, attendees will learn:

• How to structure a coordinated lead generation campaign
• Which metrics to prioritize and how to measure return on investment
• How to assess underperforming campaigns and ways to improve the results

Register here.