From Talent Board:
Employer brand — how candidates and employees perceive wanting to work somewhere and actually working there — is a big business. An important business, one where companies develop marketing stories of why their employees work there and why they stay. It’s exactly the things that prospective candidates want to know — and what current employees need to be constantly reminded of (and asked about).
Investing in employer branding is vital to differentiate your company, your jobs, your culture, your people, especially today, but it will never negate poor communication and feedback loops and other awkward interactions when applying for a job; when being screened, assessed, and interviewed for a job; when made offers and prior to Day One if hired.
Join Talent Board president Kevin Grossman for this informative webinar on April 20, 2022, at 2 PM ET. Key takeaways include: