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The staffing industry is moving fast—and so is technology. In this dynamic webinar designed exclusively for ASA members, Butler Street’s Joey Frampus and Erika Bantz will reveal how to infuse artificial intelligence (AI) into every stage of the sales cycle without losing the human touch. This practical, hands-on webinar will focus on three core areas: building actionable prospect personas, enhancing outreach strategies, and using role practice to drive real behavior change. Frampus and Bantz also will showcase how note-taking AI tools can help you coach at scale and surface insights that accelerate placements. Whether you’re just beginning, or refining your AI integration strategy, you’ll walk away with playbooks you can use right away.

During this webinar, attendees will learn

• How to generate industry-relevant personas that inform targeted messaging and accelerate placements
• How AI supports message clarity, consistency, and scheduling via multitouch plans
• How to use generative AI for role practice to drive behavioral change
• AI time saving techniques that foster better follow-up and team coaching