Christina Bottis
Chief Marketing Officer, Medix™Christina Bottis is the chief marketing officer at Medix, headquartered in Chicago. She leverages over 15 years of integrated marketing, demand generation, product development, and leadership experience to create winning growth strategies for B2B companies. She believes go-to-market strategy is both an art and science that combines customer obsession with well-executed process.
Prior to Medix, Christina was chief marketing officer at Coyote Logistics, where she re-engineered the corporate marketing, customer intelligence, inbound and e-commerce functions into a demand generation engine focused on driving sales growth and incremental revenue. Her work was recognized widely in the industry as she was named a Notable Executive in Marketing by Crains, received a Women in Supply Chain award from Supply & Demand Chain Executive, and was selected as an OnCon Icon Awards Top 100 Marketer of the Year.
Christina also spent nearly 10 years at technology giant CareerBuilder where she consulted with Fortune 500 brands such as Morgan Stanley and Pfizer on employment brand strategy and execution, founded and scaled CareerBuilder's client implementation team and processes, and led and defined both the product marketing and demand generation teams focused on go-to-market strategy, lead generation, and sales enablement.