The One and the Nine [Keynote]

Jake Wood, CEO, Team Rubicon

“Out of every one hundred men that go into battle, ten shouldn’t even be there, eighty are nothing more than sheep, nine are the real fighters, and we are lucky to have them, for they make the battle. Ah, but the one, one is a warrior, and he will bring the others back.” — Heraclitus

In a world of uncertainty, how do we become the one that others turn to in times of crisis? How do we find, organize and empower the nine to fight our organization’s battles? We win in these circumstances by finding our purpose, creating a vision and building a culture that separates us from the herd.