When technology is embraced rather than feared, it can help to strengthen the very thing that we fear it may destroy — meaningful human connection. Rich Smith is the Co-Founder and Chief Marketing Officer of Atlas MedStaff – the largest veteran-owned travel nurse staffing company in the country – and he joins us today to explain how he and his organization are leveraging technology to foster human relationships. We discuss Rich’s background in staffing and how Atlas MedStaff was born before gaining insight into Atlas’ marketing strategy, how it builds brand awareness and loyalty, and how it embraces technology to the fullest. Rich also describes his team’s protocol for generating relatable and honest content, why measuring ROI is more myth than tangible, the advice he’d share with others looking to forge a similar career path, and how he thinks healthcare marketing will evolve in the years to come.
