Excited African American woman reading email with good news on laptop, motivated by great offer or new opportunity

Contingent workers are reporting greater satisfaction with the recruiting experience, according to the latest GRID 2023 Talent Trends Report from Bullhorn. Almost seven in 10 (68% of) contingent workers say they’d work with their staffing firm again, up from 57% last year. 

Bullhorn surveyed over 1,000 contingent workers across the globe, finding that the percentage of those thinking about leaving temporary work for full-time employment dropped from 64% in 2022 to 57% in 2023. 

While these are signs of improvement, maintaining candidate loyalty will depend on staffing firms’ ability to deliver a positive experience from start to finish — survey participants say an overall smooth recruitment process would make them about 50% more likely to work with a staffing firm again. More specific factors that increase this likelihood include positive experiences with filling out forms (57% increase), the job fit (48% increase), and the interview process (44% increase). 

Regular, timely communication seals the deal

Communication plays a huge role in candidate loyalty. Candidates are 73% more likely to continue working with staffing firms that are prompt with their communications, and three in 10 candidates report walking away from a staffing firm after a lack of recruiter communication.

Six in 10 respondents say they’d like weekly updates from their recruiter, and this frequency would convince 84% to work with that recruiter again. Email is the preferred form of communication for 44% of candidates, making it the top channel. 

Candidates seek speedy job placement

For 31% of survey participants, access to desired jobs was a deciding factor in their choice of staffing firm — this was the top motivator for working with a particular agency. If their recruiter can match them with a job that’s a good fit, candidates are 48% more likely to work with that firm again. 

But even if the job is right, a slow placement causes 62% of candidates to stop working with an agency. Most candidates (72%) are hoping for a placement within four weeks of contacting the firm, but a smaller percentage (22%) want to secure a job within a week. Bullhorn notes that most staffing agencies average about two weeks.

For more insights on what drives candidate loyalty and improves the recruitment process, see Bullhorn’s full report