Gig worker drinking water and using mobile phone in home office during freelance project work

Relatability is the key to attracting and retaining talent, according to Mercer’s 2020 Global Talent Trends Study. The study, which surveyed almost 11,000 C-suite execs, HR leaders, and employees, revealed the pressing need for alignment between companies and their employees on a host of issues related to the where, when, how, and why of work.

Here are the key findings that have implications for the staffing industry:

  • Organizational brand and reputation. This is now the #2 reason people joined their current company, just after job security. Before the pandemic, organizational brand and reputation ranked #9.
  • Turnover. Only 55% of employees say their company is meeting all of their needs, and 70% of HR pros expect higher-than-normal turnover this year (pointing to potentially more job switchers in the months to come).
  • Remote work. 62% of employees only want to work remotely or hybrid, while 72% of executives are worried about the impact of remote working on company culture.
  • Gig work. 60% of execs expect gig work will largely replace their full-time employees in the next three years, but less than 60% of full-time employees are open to gig work.
  • Burnout. 81% of employees feel at risk of burnout this year, with the top reason being that they don’t feel sufficiently rewarded for their efforts.
  • Reskilling. 98% of companies report skill gaps, while at the same time 91% of employees say they have recently learned a new skill. 90% of companies have or plan to implement an AI-powered internal talent marketplace to match employees’ new skills with the company’s opportunities.