These days, there’s a social media influencer for every niche you can think of. And staffing is no different! Joining us today to unpack exactly how staffing firms can harness the power of influencer marketing is Brianna Olson, Social Media and Influencer Marketing Manager at Buildertrend. She shares how she successfully brought influencer marketing into the staffing space during her time at Fusion Medical Staffing, along with her tried and tested strategies for connecting with influencers, even on a tight budget. Brianna offers practical advice on finding the right influencers for your niche, negotiating contracts, creating effective briefs, and measuring ROI. She also highlights the growing role of video content and why authenticity matters more than ever. Tune in for a grounded, practical look at where social media is heading, and how staffing can keep up!
