
Key takeaways:
- Speed up your hiring process: Gen Z candidates expect quick decisions from first contact to offer, and lengthy processes cause them to drop out entirely, increasing time-to-fill and ghosting rates.
- Modernize with transparency and mobile-first tools: Implement upfront salary transparency, skills-based assessments, AI-powered automation, and mobile-optimized applications that match Gen Z’s expectations for seamless digital experiences.
- Maintain constant communication: Gen Z interprets silence as rejection, so set up automated check-ins, status updates, and use multiple communication channels (text, not just email) to keep candidates engaged throughout the process.
One in 10 hiring managers now refuse to consider Gen Z candidates entirely, citing reliability concerns. Filling roles is taking longer, especially since 54% of hiring teams have been ghosted by Gen Z candidates after extending job offers. Nearly a third of Gen Z candidates (27%) accept offers but never complete paperwork, 26% complete paperwork but don’t show up on day one, and 29% show up briefly before disappearing.
Dig deeper, and you’ll find that these are symptoms of a broken system that proactive staffing leaders are already fixing. It’s not about entitled young workers, but outdated hiring processes colliding with a generation that expects speed, transparency, and authenticity.
By 2030, Gen Z is projected to comprise nearly 30% of the workforce. So refusing to accept Gen Z candidates is not a sustainable option.
New grads face a tough job market
It’s getting harder for young candidates to land a job.
New graduate unemployment hit 6.6%, its highest level in a decade and above the overall rate of 4.2%. But that’s not for lack of trying. Entry-level applications jumped 22% year-over-year, but job openings have remained flat and hiring dropped 8%.
Competition is fierce, with 36 applicants per entry-level opening (up from 29 last year) and 19% of new grads concerned about intense competition for available positions. And with entry-level jobs harder to come by, newcomers to the job market are gravitating toward industries where they can get their foot in the door:
- Manufacturing entry-level applications jumped 37% year-over-year.
- Healthcare saw a more modest 12% growth in entry-level interest.
- New graduates are increasingly drawn to skilled trades with high earning potential.
On top of all this, AI is shaping entry-level positions — 96% of recruiters predict entry-level workers will manage AI agents within two years. Traditional screening methods, however, can cause companies to overlook AI-native Gen Z candidates.
What is Gen Z looking for in their job search?
Gen Z may be facing a highly competitive job market, but they’re not afraid to walk away from a job that doesn’t meet their expectations. To keep these candidates from abandoning applications, turning down job offers, or completely ghosting employers, hiring teams have to hone in on what it is they want from the hiring process and in their career:
- Speed above all: Modern job placement processes are particularly frustrating for Gen Z candidates, with 85% believing they are outdated and overly time-consuming. They want decisions fast. Drag out your hiring timeline, and they’ll disengage completely.
- Transparency in pay: Cost of living and financial stability are top of mind for Gen Z job seekers, especially since many are entering the workforce with student loan debt. They’re not asking for the moon — they just want to know what they’re earning upfront.
- Skills-based hiring: Though nearly all recruiters (95%) claim to use skills-based hiring practices, they still prioritize experience (37%) and education (34%) over actual skills (28%). Only 30% of Gen Z workers believe employers genuinely value their skills, and 44% want job simulations that allow them to demonstrate their capabilities.
- Purpose-driven work: Meaningful work increasingly influences career decisions, and over half of Gen Z job seekers see it as a “very important” factor when evaluating potential employers. A sense of purpose is also a key driver of job satisfaction for 89% of Gen Z. Simply put, if Gen Z matches with purposeful work, they’re not only more likely to accept the offer, but they’re more likely to stay.
Recommendations for staffing leaders
Get up to speed
Unfortunately for employers and staffing agencies alike, 54% of hiring managers say Gen Z ghosting has increased time-to-fill for open roles. Meanwhile, Gen Z candidates who encounter lengthy hiring processes are more likely to walk away.
Map your current hiring timeline. If it takes longer than two weeks from first contact to offer, you’re losing candidates. Reducing time-to-hire will result in fewer candidates dropping out mid-process.
The ROI is clear: faster placements mean higher gross margins. Reduced ghosting means lower replacement costs. Better candidate experience drives referral velocity.
Modernize each step
Speed isn’t the only factor impacting whether candidates stay or go. An outdated hiring process can be particularly frustrating for younger candidates who are used to seamless, user-friendly experiences that just work.
Optimize your tech stack for Gen Z engagement with:
- AI-powered automation, including automated screening that reduces time-to-interview from two weeks to two days, real-time salary benchmarking tools to eliminate pay transparency delays, and skills-based assessment platforms that Gen Z candidates actually enjoy using.
- A mobile-first approach that makes it easy for candidates to find job matches, apply, and check for updates on the go. Add text-based communication throughout the process (not just email) and digital onboarding that matches their consumer app expectations.
- Integrations with candidate experience platforms, data flows that automatically reduce manual touchpoints that slow the process, and analytics dashboards that track Gen Z-specific metrics (e.g., mobile completion rates, response times, and referral generation).
Keep candidates in the loop
Gen Z expects constant communication — silence equals rejection in their minds.
More than four in 10 successful hiring managers (43%) conduct friendly check-ins between the offer and start date. Automating weekly touchpoints using your ATS — even simple check-in sequences can significantly reduce no-shows.
Tap into social proof
Don’t be afraid to us the experience and expertise of Gen Z candidates you’ve already placed.
Gen Z is more likely to trust peer recommendations over corporate messaging. Enlists Gen Z employees to create authentic workplace content that drives inbound applications. Traditional marketing has its place, but video testimonials from successful Gen Z placements will go a long way in winning over younger candidates.
Other socially-driven strategies for this generation include gamified referral systems that feel like social media sharing, instant recognition and rewards (rather than quarterly bonuses), and LinkedIn and TikTok integrations for seamless sharing.
The steps to success in revamping Gen Z hiring
- Audit current time-to-offer metrics by generation.
- Implement salary range transparency, a low-cost implementation with proven application completion improvements.
- Train recruiters on Gen Z communication preferences.
- Deploy a mobile-optimized application process.
- Integrate skills-based assessment tools.
- Set up automated status updates and timeline communication.
- A/B test different Gen Z engagement strategies.
- Measure referral velocity improvements.
- Scale successful approaches across all positions.
Avoiding Gen Z can shrink your talent pool dramatically, but embracing the challenge gives you access to the most tech-savvy, purpose-driven workforce in history.